Innoactive develops responsive web shop front-end for DePauli AG

The Munich-based DePauli AG is a highly successful online retailer that owns various online shops such as herrenausstatter.de, fashiononsale.de, albertoshop.de, lloydstore.de and many more. More than 2 years ago, the close cooperation between the company’s leading IT department and our highly skilled team let to a strong and reliable online platform, which supports multiple online shops with only one single code base. Today, after having started with one shop, the unified team is responsible for all four of the previously mentioned online shops, which involves constant improvements and maintenance. It further implemented a sustainable shop framework, which enables the opportunity to either easily integrate additional online shops or a single page application in order to improve customer experiences. Another objective was to replace the desktop shop by a modern, responsive shop design for all stated online shops, which the team successfully put into practice.

Ongoing services throughout the product development process:


  • Mobilization strategy consultancy and support
  • Concept & design
  • Development of a sustainable multi shop framework
  • Implementation of a single page application
  • Continuous maintenance

As part of the mobilization strategy, the most consisting player in the mens-online-shop business in Germany is planning to make its herrenausstatter.de online shops accessible to mobile users.