23. March 2016
Motor performance meets innovation – Kawasaki presents the Ninja ZX-10R 360° App at EICMA 2015 in Milan
Kawasaki successfully presented the Ninja ZX-10R 360° App at EICMA 2015 in Milan, Italy. Visitors received the unique opportunity to take a virtual ride with World Superbike Champion Jonathan Rea on the Portimao racetrack in Portugal.
With more than 286k visitors in 2014, EICMA is one of the world’s most prestigious motorcycles and accessories trade shows. This year’s event in Milan stood under the sign of present and future, which was represented by Kawasaki’s achievement of combining today’s motorcycle power with one of the most promising innovations in the product visualization area.
The possibility to embed 360° videos in a freely available and easily accessible app, offers companies the opportunity to impressively visualize and communicate product experiences directly to their clients. Kawasaki even went a step further and enabled its visitors to experience the 360° view in virtual reality using the VR One, the Head-Mounted Display made by Carl Zeiss.
Visitors at the Kawasaki booth became the unique opportunity to join Jonathan Rea and Tom Sykes for a ride on the Portimao racetrack, by virtually sitting on the Ninja ZX-10R. Once seated on a physical motorcycle at the trade show booth, users put on the provided VR headset and headphones and became fully immersed. The 360° view and the authentic engine sound provoked users to lean into curves and accelerate.
The experience caught a lot of attention from visitors as well as the press and other independent journalists. The overall reaction to the immersive experience was more than positive and users enjoyed being part of the official Kawasaki World Superbike team.
The Get Closer App includes technical specifications of the Kawasaki liter-class Supersport machine as well as a gallery of various images. For direct download of the freely available app click on one of the links below: